Copy & Art, a full-service creative marketing agency, brings the “cool factor” to downtown White Plains. Step into the 3,000 square foot office space and you are greeted by colorful murals with big, bold lettering to inspire employees and clients alike. Phrases like “Think Big & Think Bold” and descriptive words like “Adventurous, Engaging, Transformative, Kind, Authentic” are painted on the clean, white walls. The conference room is labeled “The Think Lab” and a multicolor sign encourages you to “Come in & Collaborate.”
This synergistic theme is woven through the esthetics of the office space giving employees the ability to interact informally and bring a fresh perspective to their clients.
The kitchen area has a counter-height table with stools where employees can share a cup of coffee, tea, or choose from the wide variety of snacks, fruit, and drinks that are always available to employees, free-of-charge. Some of the best collaborations occur over a cup of coffee at the lunch table.
Yet, it’s more than the physical aspects of the space that sets the minority and woman-run creative agency apart. Elena Rivera-Cheek, Chief Creative Officer and Owner, has developed a culture that mimics powerhouse employee-focused companies like Google, Twitter, and Facebook. Rivera-Cheek explains, “I wanted our personality to shine through, and to create an environment where employees enjoy coming to work and feel comfortable expressing themselves to deliver innovative and inspiring marketing ideas for our clients.”
The team has a genuine rapport with each other and appreciates the company’s emphasis on developing career paths for employees. Regular status meetings ensure that projects are on track, and frequent check-ins with managers allow employees to express their career goals and aspirations. The camaraderie is truly part of the secret sauce of Copy & Art. This combination of impressive office space and employee-focused culture is bound to bring out the best and most creative ideas of the team, benefiting the clients of Copy & Art, who are predominantly located throughout Westchester County, New York City, and New Jersey.